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Richard Childress
Racing
“Our partnership with Chartwell
Investments is about freedom and opportunity for RCR
to access the considerable management resources of very
experienced investors. With Chartwell, we’ll be
able to reach a broader range of sponsors, and bring
in the financial and management expertise we need to
further grow this business. Together we’ll continue
building one of NASCAR’s top organizations and
making it even greater than it is today.”
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Richard Childress, Chairman and CEO,
Richard Childress Racing
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Richard Childress Racing (RCR) owns and
operates three NASCAR Nextel Cup and two Busch Grand National
racing teams. The Company has an unmatched, winning tradition
in NASCAR racing as the only team to win a championship in
each of the Winston Cup, Craftsman Truck and Busch Grand National
series. In addition, the late Dale Earnhardt captured six
Winston Cup championships for RCR, more than any team in NASCAR
history.
The Company’s primary sponsors include, in the Nextel
Cup series, Shell/Pennzoil (#29 car), Jack Daniels (#07 car)
and AT&T (#31 car) and, in the Busch series,
AutoZone (#21 car) and BB&T (#2 car).
RCR generates revenue from direct racing activity including
the sale of long-term team sponsorships, race winnings, and
television fees. In 2004, RCR initiated an engine leasing
program with the completion of a new, state-of-the-art engine
facility and from 2005, RCR provided engines for other teams.
RCR also earns significant royalties on the sale of merchandise
to fans, as well as revenue from showing its cars at special
events and providing high-performance engineering services
to third parties.
NASCAR has grown consistently over the past two decades as
fast-paced, high-drama racing has attracted a more geographically
and demographically diverse fan base. Today, 17 of the top
20 highest attended sporting events in the U.S. are NASCAR
events and the sport consistently generates television viewership
second only to football. NASCAR boasts over 75 million fans
with unparalleled loyalty to companies that sponsor NASCAR.
According to NASCAR research, fans are 94% more likely to
have positive feelings about NASCAR sponsors and their products
and 89% of fans agree that a company “delivers quality”
when a NASCAR logo is associated with that company.
Richard Childress began his racing career in 1965, and drove
his own NASCAR Grand National (now NASCAR Nextel Cup) car
from 1969 to 1981. Upon his retirement as a driver, Richard
Childress selected Dale Earnhardt to drive his #3 GM Goodwrench
car. During the 1980’s and 1990’s, Earnhardt achieved
legendary status, capturing the Winston Cup Championship for
RCR in 1986, 1987, 1990, 1991, 1993 and 1994.
Today, RCR is widely recognized as one of the few elite NASCAR
racing team owners, with 500,000 square feet of state-of-the-art
facilities in Welcome, North Carolina, cutting edge engineering
and technology, top drivers and an unmatched winning tradition.
www.rcrracing.com
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